The Invisibility of the Org

Admin1: It is fascinating to realize that we only notice some things only when they start to crumble.

Doctor Gravytee: Traditionally humans experience difficulty to perceive organisms which are too small to perceive with unaided eye and also things which are too big to perceive.

A1: Like bureaucracies?

Dr. G: Yes. Bureaucracies are organisms as real as computer programs or viruses. But humans cannot perceive them.

A1: But we know that there exists something called "the media."

Dr. G: Media is a giant organism. The media exists because they have a protected monopoly on the database of knowledge. This database may be called "news." Giant media own the database and sell it to their customers. They control the channel of distribution as well as the database itself. Gathering of information, creation of database, and the distribution are all controlled by the giant media.

A1: Today citizens have access to the database. We can blog, we can take our news photos...

Dr. G: True. People perceive some kind of change but we have been under the influence of the media so long that we still believe in the standards of the media.

A1: Such as?

Dr. G: The media is a professional industry. Any professional industry is based on authority. In order to add value to their product the media invented a concept of impartial reporting of the news. They pretended to despise conflict of interest. They claimed editorial departments and advertising departments did not know about each other.

A1: Isn't this a good thing?

Dr. G: Not at all. This idiotic notion of impartiality makes sense when the media controls the flow of information. When the information is available for anyone to review the customer no longer cares about the separation of editorial and the advertisements.

A1: Why?

Dr. G: Today, top bloggers still make sure that they disclose for instance that they do not own any shares of a startup they are writing about. Why do I care if they own shares or even if they are paid by the company they are writing about. They are not the only source of information. I could read at least a dozen reviews of a new product in half an hour. If a reviewer is biased and skewed by his association with the company he is reviewing he would lose credibility.

A1: You are saying that the burden lies with the customer not with the professional.

Dr. G: Of course. The professional is free to hype, to exagerate, to lie and to be an evangelist of the product he is trying to sell. It is the customer's duty to decide to believe or not to believe. It is the old way to treat the customer as a baby and as a retarded idiot who cannot tell the hype from an impartial review.

A1: When the media controlled the source of information they sanctified the concept of impartiality in order to gain authority. When they had authority then their customers believed their stories and reviews. Customers had no way of checking the information they had to take the authority of the media because the media claimed fair reporting.

Dr. G: Today we don't need this authority thing anymore. When information is freely available to anybody, the professional better be credible or the customer will simply check the data for himself.

A1: How do all this relate to Alphysics?

Dr. G: Alphysics is a similar kind of con game. The media corresponds to the scholastic hierarchy. The database is alphysics code. The professionals are the alphysic doctors. The customers are the buyers of books and believers who buy into the cosmogonic scenarios of Doctors of Philosophy.

A1: Once we perceive that scholasticism is a real profession, the oldest bureaucracy in existence, and a corporate entity as real as GM or IBM then we see that scholasticism is no different than these companies.

Dr. G: There is no difference. The fact that scholastic corporation does not have a corporate identity in the form of a logo does not make it a non-corporation. For profit corporations at least create value since they produce and sell a product people can use. Doctors of Philosophy who work for the giant scholastic corporation produce nothing useful.